TikTok is one of the newest social media platforms, and despite its inception in 2016 (more than four years ago), the platform had a successful year in 2020. TikTok grew in popularity as a global pandemic kept people indoors and away from their friends. And it appears that the platform’s novelty hasn’t worn off. Why would you want to increase the size of your TikTok account?
Without a doubt, this video-sharing platform is the most rapidly growing at the moment. It allows anyone to make short videos, add funny music, use filters, and share their work online.
TikTok is gaining a larger share of the viral video market as its popularity grows across all social media platforms. The platform has over 800 million active users, closely following the first three social media platforms: Facebook, Instagram, and WeChat. This was the most downloaded app in 2020.
Even if you don’t think your brand or niche will do well on TikTok, you should still be there.
This is primarily due to TikTok’s unstoppable growth to date, with over a billion users, and it shows no signs of abating. Even if you do not specifically target this demographic, you should be aware that the average age of a TikTok fan is rising month by month. You might be surprised to learn that many CEOs, business owners, and managers spend significant time on this platform.
When you’ve figured out how to use the newest social media sharing app, the next step is to expand your profile — but how do you do that?
Read on for an easy-to-follow walkthrough on how to grow your TikTok account, and at the end of this article, I’ll reveal my secret growth hack.
- Make Your Profile Image User-Friendly
You’ll already be aware of this if you’re using other social media accounts to promote your brand. The more approachable, relevant, concise, and appealing your profile description, the longer people will stay and the more attention your content will receive.
Here’s a bonus tip that only applies to TikTok: you can use a video, which will pique people’s interest even more. Be clear about what you want to communicate and try to be as original as you can.
We also recommend looking up the profiles of influencers you admire so you can learn from their actions. There is no harm in including a call to action that encourages people to read your content.
Note: You cannot currently include a link, but this will hopefully change in the future.
2. Create an effective CTA.
While your audience may enjoy viewing the content you post on TikTok, this may not be enough to gain more TikTok followers right now. However, placing a CTA (call to action) at the end of your videos may be sufficient.
This is an excellent way to stay connected and engaged with your audience, as well as to demonstrate that you value what they have to say and their opinion. You want them to be a part of your life on TikTok, and if you do it correctly, they will be more than happy to comply with your request.
It could even be as simple as asking them to follow you in order to see more videos like the one you just posted. Keep in mind that simple is effective.
3. Try to be as unique as possible.
In a world where everyone aspires to be like everyone else, try to be as unique as possible. This is not an easy task, especially when you are also attempting to keep up with the latest TikTok trends in the hopes of increasing your TikTok following. However, similar to creating your own TikTok challenge, if you are unique in your content creation, you will be able to establish a lot more authority much faster.
Those who fall behind will not be putting in as much time and effort into their content, and their viewers will notice.
4. Determine Your Target Audience
How much time have you spent determining your target audience so far?
If it isn’t too much, we recommend that you change this. Identifying your target audience is one of the most important things to do if you want to increase your TikTok followers. While you may not be concerned about who your audience consists of right now, if you want to establish a niche and become well-known in that niche, you must consider your target audience.
TikTok users, like those on other social media platforms, represent a diverse range of demographics, locations, and niches. The type of content that works well for one group may not work well for another. So, before you begin developing a TikTok marketing or TikTok influencer strategy, you should first determine what your target audience is doing on the platform.
What kind of content do you intend to publish? What kind of people do you want to see it? You must respond to these questions because the more specific you are with your niche, the better your chances of success. You can’t take on all of TikTok at once.
After you’ve identified your target audience, you’ll need to create content specifically for them. While it is important to gain more TikTok followers, it is also important to approach your content creation with the purpose of educating and entertaining your target audience in a way to produce trusting relationships. Don’t go and try to gain followers just to gain popularity. You want followers who are interested in your brand, products, and services. Lots of followers will not help you if they aren’t interested in what you have to sell.
5. Use Trends
TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is popular does not obligate you to participate. Be selective about the trends you join in order to ensure that they are also being followed by your target audience.
TikTok trends are an excellent way to distinguish your brand from competitors and share a little more of your brand’s personality.
If your followers enjoy a popular song, you can use it to create a one-of-a-kind video to promote your business. You can easily jump on a trend and put your own spin on it, resulting in a fun, engaging offer.
If you want to keep your finger on the pulse of trends all the time and stay ahead of the pack in terms of growing TikTok followers, you have to ensure that you’re checking out what’s going on through the “For You” page on a regular basis.
As a matter of fact, we recommend checking this section at least every other day to stay on top of everything. The best part is that it will only take you a few minutes each time, but those few minutes can really dramatically change your TikTok strategy.
To truly stand out, you must understand when to use a trend and when to reach out to your followers! Most challenges have multiple versions available at different times, which means that if you create a video about an aspect of a trend that has passed, it will be quickly consumed. Try to stay ahead of the curve by understanding what people want tomorrow rather than today.
Pro Tip: Change the ending to make it your own. To go viral on TikTok, you must give people a reason to keep watching your videos. Putting your own spin on a trend’s end is one way to do so.
6. Educate Your Audience
TikTok content that is both educational and entertaining for brands and influencers is the best. TikTok can help you create engaging and educational content for your followers. It’s a great idea to share information about your products and services that can best serve your audience and make their lives easier using clever TikTok content.
7. Utilize Hashtags
Hashtags are widely used on most social media platforms because they make it simple to find collections of content that you’re interested in. TikTok hashtags can help you grow your TikTok audience, especially if you use a mix of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. It is critical to choose the appropriate TikTok hashtags for your video and target audience. For example, if you want to make a video showing how your restaurant employees work, you can use popular hashtags like #restaurant and #employeesworking.
Using trending hashtags increases your chances of being featured on the hashtag’s page.
You can use a hashtag generator outside of TikTok, or simply type a hashtag into the search bar to see what comes up. TikTok, like Instagram, will show you how popular it is, which can help you decide whether or not to use it.
Don’t forget the mandatory hashtags, #fyp and #ForYoum, if you want to be featured on the For You page. However, you should include more hashtags that are specific to your niche, as well as a couple of hashtags with your company name and brand signature.
Pro tip: Make sure the hashtags you use have between 300,000 and 1 million views because your content would get lost if you use hashtags with billions of views.
Note: With Socialinsider, you can see all of the hashtags you’ve used, including the top hashtags and top hashtags based on average interaction.
8. Promote Your Videos in a Variety of Ways
TikTok alone cannot sustain marketing. TikTok isn’t a stand-alone app. Other social media sites, such as YouTube, Instagram, Facebook, and even Pinterest or Reddit, must be included in a comprehensive digital marketing strategy. You should be present anywhere your target audience spends time online.
Cross-promote your TikTok videos by posting them on other social media sites with your online presence. You’ll find that many Reels users post their TikTok content on the site if you look at Instagram Reels (Instagram’s response to TikTok). While you can easily add your TikTok videos with the TikTok watermark (which is great for sending your Instagram followers to your TikTok profile and growing your TikTok followers), you can also remove the TikTok watermarks to make the content look more native to the platform you’re sharing it on.
If you want to grow your TikTok and gain more TikTok followers, you can post your TikTok content on Instagram and YouTube. If you really want to make an impact, you should know that Instagram and YouTube are probably your best bets. Instagram, because it’s so similar to TikTok that it’s incredibly easy to move that audience to your TikTok profile, and YouTube, because it’s similar as well.
YouTube also has video content, so if you have a following there, they’ll be interested in learning more about your TikTok profile as well.
You’ll need to include your other social media accounts on your TikTok profile and vice versa if you want your other online groups to check out your TikTok. There’s no better way to introduce a brand new TikTok profile than to tell your current followers about it.
You should not only connect your TikTok profile to your other social media accounts, but you should also share your TikTok content there. Cross-promotion will significantly improve the odds of going viral and being viewed by a larger audience.
9. Post at the Appropriate Moment
Making sure you post on TikTok at the right time is one of the best ways to gain more TikTok followers. Of course, the best time is when your target audience is most likely to be online. You can automate this process with a TikTok scheduling app, or you can display your analytics by upgrading to a TikTok Pro account for free.
It’s worth noting that this social network shows all stats in UTC, which stands for universal time. This means it’s up to you to convert time zones to make sure you’re targeting your audience when they’re most interested in your time zone.
You can also use the stats you already have from other social media sites in this situation.
If you know your audience reacts to your posts best between 4 and 7 p.m., upload your videos within that time frame, leaving just a few videos for split testing with different time frames.
Notice that you will only have access to your analytics for the last seven days if you have a TikTok Pro account. In this situation, Socialinsider is a good match if you want to do more research.
10. Find Influencers Who Are Self-Made
Although several celebrities have already joined TikTok, there are also a number of influencers who have made their mark on the newest social media networking app, despite having no prior claim to fame.
These are the influencers to pay attention to if you’re looking for motivation. They’ll even keep you up to date on viral trends. If you’ve just created a video that looks close to one that an influencer has posted, you already know it has a strong chance of going viral at some point.
You may turn to influencers to promote your content or use your TikTok video to build an entertaining Instagram Tale. Collaborations between brands and influencers are extremely effective.
11. Keep your videos short and sweet.
You can only upload videos that are 60 seconds or less to TikTok. Despite this limitation, the average video’s suggested duration is much shorter: just 8 to 15 seconds. This is due to the fact that the average TikTok user’s attention span is very limited. They will simply skip over your video if it is too long, and you will lose the potential follower.
If TikTok notices that people are watching your videos all the way to the end, they will increase your scope.
12. Use famous music
Another feature that distinguishes TikTok from other social media sites such as Instagram and Twitter is that music and songs play an important role in everyone’s content.
People on TikTok are accustomed to turning on the sound while watching videos, so make sure you use well-known songs that people can immediately recognize and enjoy.
The more famous your song is, the more likely it is that TikTok would notice your video and choose to feature it. Because of the song you used, it might end up attracting a lot of traffic.
13. Make Connections with the Power Players
To be honest, following famous TikTok creators is the best way to develop your TikTok. Although you can be tempted to stick to your niche and only speak to people in that culture, one of the only ways to get noticed is to leave comments on famous people’s blogs. If you figure out how to network with the major influencers on TikTok, you’ll have a much better chance of succeeding.
You can do this by making your niche and industry transparent, or by contacting them directly and engaging with their content on a regular basis. You have to put yourself out there to get something in return, so make sure you’re engaging with content from well-known creators. It will take some time, but the more you try to communicate with them, the more likely you are to succeed.
14. Make Certain That Your Thumbnails Are Appealing
When people scroll through your material, what is one of the first things they see? This is your thumbnail. The more appealing your thumbnails are, the more likely it is that TikTok users will check out your content.
15. Participate in and Create challenges
On TikTok, there are several challenges. We recommend that you participate in the same TikTok challenges as your target audience. Many of the most common challenges involve dancing, so be ready to show off your best moves (and get a little vulnerable). You can build your own challenges on TikTok in addition to participating in existing ones. Of course, you can have any of your own services or goods in the mix and make videos demonstrating how you can assist people in solving their problems.
You can also start your own TikTok trends, such as your own dance, audio, or whatever you want. It’s hoped that others would pick up on your theme and follow suit. If big developers pick it up, they’ll start tagging you, which might result in millions of people following the trend and tagging you. Then, all of a sudden, you’re TikTok popular!
16. Stream Live every day.
Accounts with at least 1,000 followers may use TikTok Live. If you have access, go live at least once a day. Live streaming allows you to communicate with your TikTok group on a deeper level. You will engage in a back-and-forth dialogue with your fans, something you can’t do with normal videos.
Your followers will be alerted when you go live, and that notification will remain until you stop being live. This is a smart way to hold your followers’ attention and ensure that they don’t forget about you. It also allows you to develop a stronger bond with the people who follow you.
Create a TikTok video and post it to your account first, then go live, as the visibility of your live stream will help boost your video views.
Pro Tip: Go live when you’re in the middle of a project. People are fascinated by behind-the-scenes glimpses into your life when you’re not making TikTok videos. It’s also a perfect way to build excitement for a project you’re working on. Tell them what you’ve planned for the next episode if you’re doing a podcast. Interested audiences will then follow you to that forum, and before you know it, you’ve created your second audience.
17. Create a TikTok video series
Make a collection of TikTok videos that relate to your expertise and cater to your target audience.
Your first 15-second video, if you’re a skilled organizer, could show people how to organize their homes. People would have an incentive to return the next day to see the second video if it is introduced as part 1 of a sequence. And if anyone finds the third video first, they’ll have a justification to go back and revisit parts 1 and 2. Now they’re binge-watching, and you’ve gained a new fan.
Pro Tip: Make sure you tell viewers in each video that it’s the first, second, third, and so on in a series so they know to check back the next day to see the next installment.
18. Make Content That Can Be Stitched
Create TikTok material that can be stitched together. What exactly does that imply? You make a piece of material, and then another maker takes a bite-sized chunk of it and attaches it at the top.
For example, ask viewers to reveal whether or not they are self-employed without saying so. Someone would then remove the first part of your video and replace it with their own content. Their new video will then be shared on TikTok.
Not only will your content be visible in the video, but so will your name, which will be clickable. You could gain a lot of new followers from one tiny stitched video if those viewers visit your page.
19. Post 4–8 times daily
Consistency is one of the most important aspects of your TikTok development. Though you may not feel like you’re making progress at first, you won’t get very far unless you stick with it and upload content on a regular basis. On TikTok, you can post four to eight times per day. Posting so often offers you a tremendous opportunity to reach a variety of viewers, which will help you expand your account faster.
Make sure the TikTok content you post each day has some variety. You can sometimes instruct your audience on how to perform a task specific to your niche. Other times, you can simply be amusing. You could dance if you’re a good dancer. It’s entirely up to you to decide what best fits your personality, target audience, and objectives.
When you’re posting every day, make sure your overall profile theme matches each piece of content. Also, although each of your regular videos can be unique, they should all serve the same purpose: to draw viewers back to you.
20. Often take advantage of new TikTok features.
When TikTok introduces a new function, take advantage of it. (This is true of all social media platforms.) TikTok will drive your content out even further as you use new features, which will help you reach more people.
21. Engage with other TikTok creators.
Keep in mind that TikTok, like all social media sites, is intended to be used socially. As a result, it’s critical to interact with other TikTok creators on the site, such as through TikTok’s duet feature (do a duet to an already-viral TikTok video). People enjoy seeing how viral videos are received, and stitch features can help increase interaction. Begin by figuring out how to integrate product and service education into your engagement efforts. Don’t be spammy, but don’t be afraid to interact with other creators only because you like their work.
Commenting is another way to interact with other users. Start engaging with content that relates to your goods and services, but avoid being spammy. Engage with influencer videos to create a strong community of users around your brand.
Be sure to interact with TikTok material you enjoy by leaving feedback and likes when and where you can. This is a great way to get your name out there, and it shows your audience that you’re not just on TikTok to gain more followers; you want to create a community around your material.
Since you simply engaged with random videos you liked, you’ll soon find that you have an increasing number of followers.
22. Make Use of User-Generated Content (UGC)
You’ll start to amass a good set of user-generated content as you build more content and challenges on TikTok. The term “user-generated content” (UGC) refers to content that is created by users. It can help you build brand confidence, increase interaction, and grow your TikTok followers.
If you don’t have a lot of time to produce your own TikTok material, there’s nothing wrong with reposting content from other sources that you think your audience would enjoy. Don’t worry about copyright concerns because their username and handle will appear on the video when you copy and paste it to your website.
This is a perfect way to keep your TikTok feed full without having to constantly create new material.
You can start your own challenge, host a contest, or start a hashtag trend to get loads of UGC.
23. Make a TikTok video with a second person.
Incorporating a second person into your TikTok video can add suspense, particularly if that person simply stands there for the majority of the video. People will continue to watch in anticipation of their actions. If their interest is piqued, they’ll watch all the way to the end to find out.
BONUS TIP: MY PERSONAL SECRET GROWTH HACK
To get the best results in a way lesser time, my simple trick is to use an Automated TikTok growth tool. The tool is easy to use and automated. You can then use the above tips to engage and keep your followers since these followers you get using the automated tool are real people from all over the world. Combining these strategies would ensure you become TikTok-famous within a short time.
TikTok is a fantastic way to increase your online followers. Although it is simpler to use than other sites, it also necessitates planning. These pointers can help you increase the number of views on your videos and expand your account faster.
Although each of the suggestions in this article is crucial, don’t become overwhelmed. You don’t have to use every single suggestion right away. Begin by determining what your target audience watches on TikTok and when they are the most active users. Then, at peak hours, produce high-quality content (with a CTA) and publish it. From there, you’ll be in a better place to focus on the other methods we’ve mentioned for increasing your TikTok followers.
Above all, don’t be afraid to interact with your target audience and experiment with different ways to draw attention to your TikTok content. You’ll create a strong following on TikTok over time, which will help you achieve your marketing objectives.
That’s what there is to it! The ultimate guide to growing your TikTok account. It won’t be easy at first, but once you’ve learned the ropes and know how to put your commitment plan into action, it’ll be a breeze.
Frequently Asked Questions
How do you expand your TikTok followers?
Using a TikTok growth method is the best and easiest way to do this, as the process is Automated. Then interact with your followers. Utilize patterns, define your target audience, use hashtags, post at the appropriate time, and build and engage in challenges.
What exactly is user-generated content (UGC)?
User-generated content (also known as UGC) is content produced by real people. It will help you build confidence in your brand, increase interaction, and increase the number of people who follow you. You can collect user-generated content on TikTok by starting your own challenge, hosting a contest, or starting a hashtag trend.
Should you use hashtags on TikTok?
It’s a really good idea to use hashtags on TikTok as this can help to increase your TikTok audience. In an ideal world, you’d use a mix of trending hashtags, industry-specific hashtags, branded hashtags, and general hashtags. Hashtags are really common because they make it easy to find collections on social media sites
How can TikTok videos be cross-promoted?
You can share your TikTok content on other social media sites, such as Instagram Reels, by leveraging your online presence. Many Instagram Reels users even post their TikTok videos to the social media platform.
How can you interact with other TikTok creators?
To increase engagement, use TikTok’s stitch and duet features to connect with other creators. You may provide information about your services and goods in your engagements without being unnecessarily promotional, or simply engage with fellow creators because you enjoyed their material.
